Today, we are incredibly excited to reveal a new way that Hope For New York is evolving—to better provide tangible hope to New Yorkers.
Since our founding in 1992, Hope For New York has stayed true to its vision to see every New Yorker flourish socially, spiritually, and economically. We’ve grown tremendously over the past 30+ years—we’ve distributed over $30 million in grants, mobilized over 30,000 volunteers, and currently partner with 80+ nonprofits and 18 churches to serve over 1 million New Yorkers each year. We also continue to innovate the ways we support our partners and serve our neighbors, most notably with our recent launch of the Hunger Collective.
The time felt right to reflect on all the progress we’ve made, on where we plan to go, and ensure our brand is aligned with our vision. For more than a year, we’ve been working closely with the team at Historic to focus on transforming our logo, our website, and our messaging to better reflect our hope for New York.
Our New Brand Message
You may have already noticed some changes throughout 2025, as we began sharing about Hope For New York differently. You may have heard us mention that we are a Coalition of Hope of kind and compassionate New Yorkers, and that we provide tangible hope to our neighbors in need. We are stronger when we work together (nonprofits, churches, donors and volunteers, workplaces) to love our neighbors—one kindness at a time. In providing tangible hope, we are saying: the hope you can be, bring, and experience is real.
Our New Logo
While we will always love our original blue-and-green logo, we needed a logo that would reflect the brightness and energy of our city today while remaining rooted in the trust and legacy of our work. Our new blue-and-yellow logo is deceptively simple…but look closely at our H. Is that a sun rising between buildings? Or a beam of subway light? Or maybe a bridge connecting boroughs? Or something completely different? No matter what you see or interpret, one thing is the same: the light of hope is always present.
Our New Website
Cosmetic changes aside, our new website is designed with today’s supporters in mind. We want to showcase our work and our Coalition of Hope in strong and clear ways, so that everyone can connect with what we do in easier and faster ways. We have streamlined how various supporters can pray, serve, give, and partner with us. We are highlighting our upcoming events and our resources so you are always informed and equipped. We are sharing more photos and videos, so inspiration and encouragement are always in front of you.
Whether you are a new or long-time supporter, we hope that you are invigorated by our news and by what God continues to do in our city. We believe that God still cares about New York City and that renewal is here. Come and see!
